Who we are
Elenya Limited (Elenya) is an independent social and market research company. Registered at: 9 Overton Lane, Whaley Bridge, High Peak, Derbyshire, SK23 7GU.
We adhere to the principles of the 2018 Data Protection Act and the requirements of the UK General Data Protection Regulation (UK GDPR) on data privacy. Elenya is registered with the Information Commissioner’s Office (ICO) as a Data Controller, registration number ZB941843.
Information we collect and access
We may collect and use (process) Personal Data (personal information) about you when you participate in research, surveys, public consultations, attend public events, meetings, focus groups, etc. Some research and consultation activities may include the use of video and/or audio recording. In most cases, prior consent will be obtained from you before any such recording takes place or privacy notices will be prominently displayed where observational research is undertaken. We may also process Personal Data that has been shared with us by clients to evaluate their services. This can include data from Body Worn Video equipment, CCTV or other image, audio or video capture devices.
We collect and access Personal Data about you when you contact us to get further information, or when we feel that you may have a Legitimate Interest in receiving information about our services. Data will be used for administration of these services.
How we use personal data
We only collect the data we need to administer and provide services that people opt in to receive (such as newsletters), to inform people about Elenya’s services they may be interested in and to support research and evaluation projects commissioned by clients. The latter includes using Personal Data for analysis purposes and may include your gender, age, ethnicity, postcode, email address or other characteristics. Data is aggregated for reporting purposes and personally identifiable data is never passed back to clients or given to any third party, unless you expressly give your prior permission to do so (see ‘With whom we may share your information’ section below). You will never receive a sales or any marketing contact as a result of participating in our surveys or research projects.
Client supplied information
Where a client supplies any of your Personal Data to us to undertake a research project on their behalf, we typically act as a Data Processor and the client retains all rights as the Data Controller. We will only process your personal data following written instructions from the client in a Data Controller to Data Processor Agreement. This will provide the limitations of the purpose(s) for using your data and will usually be to conduct research, but it may also include updating their records or to allow them to contact you, with your expressed consent.
What we use your information for
We may use your information to undertake research and complete a project, initiative or service for which purpose you or a client originally provided it to us. We may use your contact information (email address, postal address, telephone number and/or mobile telephone number, etc) to contact you to:
- Participate in social and market research surveys, evaluation or consultation;
- Undertake quality assurance checks on the professionalism of our interviewers and staff and to verify the accuracy of data collection;
- Supply follow up correspondence or administration, such as to provide you with consultation and survey findings and results, if requested.
We may also use your information:
- For any prize draw linked to a survey or consultation, use the information you provide to contact you if you win;
- To provide you with any incentives or thank you payments promised to you as part of taking part in research – e.g. in the form of a voucher;
- With your prior permission, pass on your contact details to a client where you agree or request a client contacts you to resolve issues or answer comments and queries.
We may use photographic (or other images) for the purpose of creating news reports or case studies for our clients and on our website.
We may use audio or video recording during our research. Where this is to be used, prior informed consent is typically gained. We will only attribute comments to individuals where prior expressed consent is gained. In all other cases, comments used in reports and/or case studies and other materials will be anonymised.
In some instances, such as observational research (where consent may not be possible), then Contractual, Legitimate Interests and/or Public Task are likely to be the legal bases for processing. A Data Protection Impact Assessment (DPIA) will be undertaken for any processing that is likely to result in a high risk to individuals. As part of our assessment, we will take into account the reasonable expectations of individuals whose personal data are processed and the potential impact on their rights and freedoms.
We may use Personal Data to enable us to supply people with services and information they may have a Legitimate Interest in, such as a newsletter, and personal information will be used to administer the service. We may also use Personal Data to analyse the information we collect so that we can administer, support and improve the services we offer, predict what you might be interested in, contact you for your views on our services and for any other purposes consistent with the proper performance of our operations and business. You have the right to opt out of these services.
We will not share your information with any other organisation for any commercial purpose (for example contacting you to sell products or services), other than with your prior explicit consent.
If you have not informed us that you do not wish to receive further information from Elenya, we may send you direct email. If you do not wish to receive further emails, you will find an option to unsubscribe in all of our emails. If this option is not available for whatever reason, please email us via the contact page.
What is the legal basis for processing your information?
We may process Personal Data for the performance of a contract to which you are a party, which may also include any steps taken at your request prior to entering a contract, such as tendering processes. We will also process your data to comply with any legal obligations.
We may also process your personal data for our Legitimate Interests such as to ensure that any of our marketing is relevant to you, and we may process your information to send you marketing that is tailored to your interests. Where we rely on and process your personal information for our legitimate interests, we will consider any potential impact on you and your rights under current data protection legislation (please refer to the ‘What are my rights’ section below).
For research and evaluation projects, we typically process your personal data on the basis of Consent.
With whom we may share your information
Where a client has provided your contact information to us to administer research, a survey, evaluation or consultation on their behalf, we will typically act as a Data Processor. The client will remain as the Data Controller with full obligations under the 2018 Data Protection Act and UK GDPR. We only disclose (share) information relating to you back to clients for the purpose of keeping contact databases up to date, for any safeguarding or safety concerns, and/or for follow up about a client service where you give your prior expressed consent.
We may also share your personal data with selected third party companies, such as printing and mailing distribution companies, but only to administer research services where we are unable to undertake this work ourselves or where we can provide cost savings for clients. These instances are covered by contractual obligations where the supplier operates to UK GDPR and written instructions from us, in line with the Market Research Society Code of Conduct and data protection regulations on unauthorised disclosure. We may also provide third party companies with necessary personal details in order to provide you with any incentives or thank you payments promised to you as part of taking part in research – e.g. in the form of a voucher or similar.
We may also disclose your information where we have a legal duty to do so. This includes to enforcement authorities (for example the police or tax authorities) if asked to do so, or to another third party in the context of legal proceedings. Elenya strictly respects the privacy of its users.
Storage of information
We process your data in secure systems and digital environments. We take precautions to protect your personal data.
If we need to share personal data with a third party, we ensure that the appropriate data sharing agreements are in place.
If required by law (e.g., by police, regulatory bodies, or legal advisers) we may need to disclose your details.
Your right to withdraw consent
If you wish to be removed from our database, you can do so by emailing Elenya via the contact page or by mailing us.
What are my rights?
You have the following privacy rights:
- The right to withdraw consent;
- The right to be informed;
- The right of access;
- The right to rectification;
- The right to erasure;
- The right to restrict processing;
- The right to data portability;
- The right to object;
- Rights in relation to automated decision making and profiling.
You also have a right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO). Information on your rights can be found on the ICO’s website.
Use of www.elenyauk.com
If you visit our website then we may collect and process your personal data if you decide to actively communicate with us and if you subscribe to our newsletters or other services. For statistical analysis and website operational requirements, we may also collect and process technical data when you visit and navigate our website. This may include log files, IP address details, Internet browser and operating system, web tracking data (such as referral URLs), time and date stamps and data for Google Analytics.
Elenya is not responsible for the content or privacy policy on any website accessed via external website links and once a user clicks on a link to an external site they will be subject to that organisation’s privacy policy.
Cookies
Cookies are small text files stored on the user’s internet connected device, such as a computer, mobile phone, tablet, web enabled TV, etc. Our website uses cookies for security purposes and to help us understand how our website is being used, which pages are being visited, etc. In addition we also use cookies as part of the Google Analytics service. This service allows us to track aggregated statistics about numbers of visitors to our website. The information is anonymous and does not identify who our site users are. Information on Google Analytics can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1
Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on our website www.elenyauk.com
Contact us
You may request details of personal information that we hold about you. If you believe that any information we are holding about you is incorrect or incomplete, please write to us or email us as soon as possible and we will immediately correct any information found to be incorrect.